How AI benefits MNC’s

3 min readMar 21, 2021

AI for Business Transformation

Applied Intelligence is Accenture’s unique approach to combining AI with data, analytics and automation under a strategic vision to scale AI and transform business — across every function and process. It’s how we enable our clients to break down 3rd person interaction within their business, create more agile and adaptive processes, and power better decision making to capture entirely new opportunities. And they can do it at speed and scale bcause of an extensive suite of industrialized solutions for industries and functions.

Customer engagement

Today, customer service leaders struggle to create and sustain the “always-on, always-me” experiences that consumers expect. So Accenture leverages the power of AI in business to help unlock new insights and create more intelligent processes so we can provide excellent customer experiences at a decreased service-cost per customer. Re-imagining customer interactions from account maintenance to payments, from troubleshooting to inquiries, they’ll help you embed AI into your core business functions to empower your people and delight your customers at the same time.

How AI helps:

  • Supercharge agent productivity with the support of virtual agents and intelligent automation tools
  • Deliver timely, conversational customer interactions based on context and customer intent
  • Drive customers to digital experiences that can improve both speed and quality of resolution
  • Automate and scale consistency across all channels
  • Increase digital adoption by delivering personalized interactions

Revenue growth

Across industries such as media & entertainment, retail and consumer goods, connection to customer (relevance) is the new key to driving revenue growth. With consumers constantly evaluating choices, businesses must stay connected to coutomers in every moment between sales and servie to capture new opportunities to engage and grow. We’ll help you implement and scale AI-powered solutions across customers, channels, and products. By breaking down data silos, AI can reveal a real-time, 360° view of your customer and glean insights that you couldn’t see before — powering new strategies and capabilities for optimization across growth levers.

How AI helps:

  • Maximize value per customer by pinpointing highly relevant products and offers for prospective and current buyers
  • Reach customers across channels by utilizing our universal decision engine, while driving higher levels of engagement by continually optimizing with AI
  • Increase ongoing productivity of marketing media through AI and machine learning-enabled attribution

Artificial Intelligence help detect financial crime.

In order to deal with the shifting demands of the financial risk ecosystem, without impacting margin, innovative institutions are embracing new processes that leverage self-learning, intelligent AI-powered solutions. We combine the power of intelligent automation, machine learning and advanced analytics with the flexibility of cloud-based technology environments, enabling our clients to achieve measurable business outcomes. Our AI-driven solutions help financial institutions transform their organizational processes by streamlining operations and augmenting investigator performance to better detect threats and examine high case volumes quickly and thoroughly. All while ensuring compliance and maintaining client privacy.

How AI helps:

  • Develop enterprise-wide policies and standards
  • Identify emerging criminal patterns through non-rule based, self-learning detection that uses advanced data mining, predictive analytics and pattern recognition
  • Leverage AI to prioritize case investigations, lower false positive rates and increase rule targeting accuracy
  • Enhance compliance with Anti-Money Laundering (AML), Know Your Customer (KYC) and other regulations

Thank You